Cycling Consumer Outlook

Table of Contents

Chapter 1 - Background

• Research Objectives
• Methodology
• Who we talked to

Chapter 2 - The People

• A closer look

Chapter 3 - What Cycling Means to Me

• Analysis of Research
• What brings them together and pulls them apart

Chapter 4 - Brands and Styles

• How consumers viewed brands
• What are styles for?
• Retailers and Consumer

Chapter 5 - Retail

• Conditions for everyone
• The Process and Coping
• Consumer Types

Chapter 6 - The Promised Land

• What I thought
• What I got

Chapter 7 - Now What

• Connecting with consumers

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