To introduce Elite's new Burrici Higene bottles and promote the 04-05 Elite
trainers we imprinted 5,500 Burrici Higene bottles with Elite "WINTER
PROFIT" TRAINER INFORMATION INSIDE, each bottle had a insert inside
explaining the new Elite trainers and which distributors in the U.S.A. would
be handling them. On the bottle we also had our booth number for Interbike
where the trainers and bottles could be viewed. Bottles included a space
designated for a mailing label and a printed bulk mailing permit number, the
bottles along with the list of bicycle retailers address which we purchased
from International Cycles Works was delivered to the bulk mailer who was
responsible for printing labels, applying them, sorting bottles according to
zip code and delivering them to the post office which had approved that the
bottles could be mailed out without any additional wrapping or packing.
Results from this mail out where fantastic and we feel that the total cost
of around $10,000 was well worth the investment as at Interbike we had
hundreds of dealers stop by to see the trainers and report to us that they
really enjoyed the unique way they had received the trainer information and
had been the bottle since it arrived.
Final note: We are considering trying another bulk mailing of this type and
would once again utilize International Cycles Works to obtain the mailing
list as we found very few errors and those errors we found where quickly
resolved.
- Bob
Kalmbach
Learn More
To learn more about what we can do for you, please contact: JJ Rudman
Director of Market Research jj@bouldersportsresearch.com
888-971-0007
303-473-0007
To introduce Elite's new Burrici Higene bottles and promote the 04-05 Elite
trainers we imprinted 5,500 Burrici Higene bottles with Elite "WINTER
PROFIT" TRAINER INFORMATION INSIDE, each bottle had a insert inside
explaining the new Elite trainers and which distributors in the U.S.A. would
be handling them. On the bottle we also had our booth number for Interbike
where the trainers and bottles could be viewed. Bottles included a space
designated for a mailing label and a printed bulk mailing permit number, the
bottles along with the list of bicycle retailers address which we purchased
from International Cycles Works was delivered to the bulk mailer who was
responsible for printing labels, applying them, sorting bottles according to
zip code and delivering them to the post office which had approved that the
bottles could be mailed out without any additional wrapping or packing.
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