We are lucky. We love what we are doing. We are curious and inquisitive and we delight in always learning more about the market, the consumers and the ever-changing dynamics affecting them all. Along the way we have had the pleasure of working on some very interesting projects. We are working on more interesting research and projects all the time. This is a short list.
The
Cycling Enthusiast 2009 - We're going to revisit the issues brought up in our Cycling Enthusiast 2002 and 2004 projects for updated and new information. For a complete description, click
here.
The Cycling Enthusiast 2002 / 2004 - Hear the voices of thousands of cycling enthusiasts and what they have to say about cycling, your brand and products!
Women's Issues Winter 2000/2001 - This was an online survey of more than 550 women cyclists and their issues related to cycling and buying cycling products. The survey was conducted in association with a leading women's cycling web site.
Top 100 - There are many great specialty bicycle retailers in the United States. The Top 100 retailers have been voted as the best among the 5000 specialty bicycle retailers in the US. Sales representatives from the leading bicycle and accessory brands voted for the most outstanding retailers in their territories on market share, community outreach and store appearance.
Cycling Consumer Outlook (CCO) - Gaining an understanding of the challenges facing the typical cycling consumer wanting to buy a quality bicycle at a specialty bicycle retailer was fascinating. Any company wanting to sell a bike to typical consumers should take note.
Retail Outlook - Following the CCO research we partnered with Catalyst Communications to create this interactive workbook and video for retailer managers and owners. The Retail Outlook took a close look at the interaction between consumers walking into specialty retailers from the eyes of the consumer. This has been available to retailers through Catalyst Communications and the National Bicycle Dealers Association (NBDA).
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