SERVICES : Insightful Research

Boulder Sports Research conducts a broad range of research in the North American market. We actively conduct both qualitative as well as quantitative research. Each has their merits in the cycling market to help make informed decisions and develop powerful strategies.

SBR Phone Surveys
Hear what dealers think and say about you and your competitor's products, brand or sales trending. Several times annually we conduct one-to-one telephone surveys of the Specialty Bicycle Retailer. We capture quantitative data, like market share and sales trends, as well as qualitative data about product, brand or competitor perception. These insights allow our clients to become more strategic in their planning and execution. Excerpts of several of our previous surveys have been reprinted in Bicycle Retailer and Industry News.

Qualitative Research
Through our partnership with one of the leading qualitative research companies in the US we are able to tap into a wealth of expertise, methodology and know-how typically limited to Fortune 500 companies. One of our landmark reports - The Cycling Consumer Outlook - is a detailed look into the challenges facing the typical cycling consumer purchasing a bike in the specialty channel.

Online Research
We have been using the speed and simplicity of the Internet for several years. It is a tool that has such an established place in people's lives that it offers next to no sampling bias or skewing. This has allowed us to reach an unprecedented number of targeted consumers and retailers in a fraction of the time. From start to finish can take as little as two weeks.

Published Articles & Research
This is a small sampling of some of the research we have conducted on the specialty bike retailers as well as the consumers.

If you would like to be notified of additional research posted here please send us an e-mail here.

• Do you have internet access at the shop, home or both?
• Do you currently look up product on the www?
• If a supplier were selling products on line at full retail...?
• Can you foresee ordering on line from suppliers?
• What is your shop best known for - The Shop as the Brand!
• Who is your favorite supplier?

• Cycling Consumer Outlook
• Table of Contents